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HOODWINK BEER

Assignment: Create a beer label for a Sour Ale Beer
Sour beer is one of the oldest types because at the time the process of getting rid of the sour taste through pasteurization and sterilization was still being developed and understood. The sour taste comes from bacteria and wild yeast which can produce various flavors such as spicy, leathery, and fruity.

THE DESIGN…

Goal: Intrigue consumer with a loud design but engage them with details
I wanted to design an illustrative and unusual label that plays on the idea of a trick. Heavier serifs were influenced by the time period in which the beer was created. My goal was to intrigue a consumer to not only pick up the bottle but experience and discover more details as they turn it.


 
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THE PROCESS…

 
 

MOODBOARDS

 
 
 

VARIATIONS - DIGITAL SKETCHES

 
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INITIAL SKETCHES & SCRIBBLES

 
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